Recently, the CEO of the video streaming platform Rumble, Chris Pavlovksi, spoke out against prominent companies allegedly organizing a boycott against the service for the “right-wing culture” propagated on the platform. Reportedly, these brands include Dunkin’ Donuts and Jimmy Johns, who have allegedly pressured Rumble to drop right-wing content from the site.
Pavlovski told Fox Business earlier this month, “If you’re an advertiser and you don’t wanna advertise on Rumble or X, that’s totally fine. You have the option to do that. But the problem happens when you have a consortium, or a group like the World Federation of Advertisers, or the group that they created called GARM, which then assemble all these advertisers and agencies, which creates a huge amount of power for GARM to basically instruct these companies on whether or not and how they want to employ brand safety standards.”
The Rumble CEO continued, “They then can now discriminate against certain voices on other platforms. If they don’t like what some speech might happen on Rumble or X, they can say, we’re not going to touch that, which then causes advertising rates to go higher because now they’re only accessing a certain portion of the market and then drives higher prices for their shareholders and their brands. This harms the advertisers, the shareholders, it creates a higher fee for the agencies and also harms Rumble creators and Rumble viewers and the Rumble platform.”
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Pavlovksi accused ad agencies of monopolizing the advertising space in a way that undermines free market principles. “When you have a monopoly and you create a monopoly by assembling all this power and control to dictate a certain standard of how you’re gonna spend that money, that’s not a free market. The Sherman Act does not allow that,” he said.
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Further illustrating how such business practices are illegal, Pavlovski said, “So that’s illegal. There’s different rules and standards when you’re a monopoly. And what the World Federation of Advertisers has done is they created a monopoly to basically tell all these advertisers how they should spend money based on certain speech.”
Subsequently, the news of Dunkin’ Donuts’ involvement in the ad boycott of Rumble has generated substantial backlash where some conservative coffee enthusiasts are seeking to give the brand the “Bud Light treatment.” One user wrote, “Time to give Dunkin’ Donuts the Bud Light treatment. Go Woke, Go Broke.”
